This one forced us to dig deep into our own brains…Nat Geo gave us a programming block marketing puzzle to solve. They shifted theirMonday night content to all shows focused on the mental side of life, and asked us to help them visualize what that could mean…how do we show-and-tell the excitement of the never-ending possibilities of the human mind?  

We embraced the challenge, as our design + animation team went mad with exploration of their own, with a spot takes the viewer on a visual rollercoaster. By incorporating various aesthetics we set out to highlight the beautiful abstractions possible within our brains…and the we find the spot to be a real mind bender, and a crowd pleaser.