As one of the biggest financial institutions on the planet, American Express has a seemingly endless supply of helpful services, and unique credit cards. We partnered with SenseTV to create social and digital content for a multitude of those offerings, primarily targeting small business owners and entrepreneurs.

We created digital and social ads for a suite of 12 products, grabbing the attention of social media viewers with beautifully treated and animated card art and crisp typography to explain the attractive benefits of each card. We executed static ads and animated banners, with customized deliveries of each for Instagram and Facebook. In addition, we designed and animated longer custom videos to explain features like Vendor Pay, which featured a distinct illustrated look, dynamically animated in 3-D space.

With so many elements to cover, the campaign called on all of our bells and whistles to explain the benefits and rewards you can find throughout the Amex ecosystem. Whether we use illustrations, photography, animation, typography, or all of the above in one, it has been an exciting challenge to bring the content to the screen.

‍