Sometimes our favorite campaigns come from out of the blue, like the ADT Scott Brothers campaign that we produced with Bear in the Hall. They called us to see if we could help spruce up their on-air graphics package for their Super Bowl :30…and our initial exploration wowed them enough that it turned into a 360-degree brand refresh.

ADT’s wanted a tech-forward approach, with a mission to be the worldwide leader in smart home technology. Bringing in the Scott Brothers brought that millenial demo to the brand, which also on a graphics package that spoke to a younger generation of home owners. Our development included a logo update and used brand elements in fresh ways, introducing complementary colors to their standard blue-and-white, while also making the octagon a versatile element for the brand.

From that initial endpage, we continued to develop elements for every outlet, from a full on-air toolkit  with customizable opens, title cards, transitions and lower thirds, a social and digital toolkit for Facebook and Instagram, to static and HTML5 banner ads, and even live-event graphics for trade shows and on tennis courts at the ADT Champions Classic.  All from one request…and we’re just getting started.